Understanding the user's needs and motivations through qualitative and some quantitative user research and web analytics.
Design Thinking Merck
Iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions.
Sketching Yoo Fitness
Sketching an alarm function for the Yoo+ app that vibrates the YooRx band. This enables healthcare patients to never miss a medication dose again.
Concept Diagramming Yoo Fitness
Partnering with one of the largest golf tracking apps to diagram the concept of real-time golf data displayed on a Yoo wearable device.
Process Modeling RxNetwork
Showing pharmacists how to improve health outcomes by diagramming the mobile app sign up process that bridges pharmacists and patients together.
Flow Mapping MerckEngage
Creating a map that allows product owners to understand every possible step in the MerckEngage sign up process for healthcare patients and their caregivers.
Site Mapping MerckEngage
Providing a 3d view of MerckEngage which allows project and content owners to get a real view of the content layering.
Content Mapping Sanofi
Providing a way for brand owners, content owners, developers and SEO specialists at Sanofi to see the content arrangement, gaps and opportunities for their web sites.
Creating a blueprint for a clear understanding of the how the user will consume content and everything they need to click to view that content.
Interaction Modeling Merck
Providing the exact function of every page element allowing Merck project owners to understand how their internal applications will be used and how they will achieve behavioral objectives.
UI Design The Brands
Creating the final aesthetics which is composed of common psychological motivators and design patterns, that help users achieve their objectives.
User experience design veteran with 25 years of demonstrated ability in guiding teams that provide user research and experience design within an agile methodology for some of the world’s most admired brands.
Leveraging executive intent and uncovering the unmet needs of users through research, I lead teams in the creation of customer experiences that capture workflow, motivate users, and integrate within existing work and lifestyle patterns