How I Provide Value
I believe that Human-Centered Design (HCD) can play a pivotal role in assisting organizations by enabling a strategic, user-focused approach that enhances technological capabilities. By prioritizing end-users throughout the design and development process, I ensure that technology solutions are not only innovative and efficient but also genuinely meet user needs and preferences. Through HCD, I strive to deliver superior performance, increased efficiency, and a competitive edge for the organization in an ever-evolving product and service landscape.

Process

I begin with a comprehensive About phase, where I define the project scope, objectives, and key stakeholders, ensuring alignment with user and business goals. From there, I assess the Demand by identifying the specific needs or problems our design will solve. This phase is crucial for articulating user value, company value, and fit within strategic objectives, establishing a clear understanding of the end goals. Moving to Engagement Level, I gauge the appropriate depth and intensity of user involvement needed, balancing speed and thoroughness to match project demands and user expectations.

With these foundations, I develop a Solution Hypothesis to propose a potential direction based on initial insights and project requirements. This hypothesis acts as a starting point for exploration and iterative refinement. The Team phase focuses on assembling the right mix of skills and expertise, fostering collaboration across disciplines to cover all angles of user experience. Once the team is in place, we conduct Research and Design activities, using methods like user interviews, prototyping, and testing to refine our understanding and iterate on design solutions.

The Solution phase involves synthesizing research findings and design feedback into a final product or service that addresses user needs and project objectives. Finally, we evaluate the Result by measuring the solution’s impact on user engagement, satisfaction, and business outcomes, allowing us to close the feedback loop and continuously improve our approach for future projects.